B.J. Fogg

Dr. B.J. Fogg is a behavior scientist at Stanford University, where he founded the Behavior Design Lab. He earned his Ph.D. from the Department of Communication at Stanford University. He coined the term persuasive technology in the 1990s, conducting experiments to see how computers could influence attitudes and behaviors. He is also known for his concept of "tiny habits." Some of his most popular works include:

• Fogg, B.J. (2002). Persuasive technology: Using computers to change what we think and do. Ubiquity, 2002(December), 2. https://doi.org/10/1145/764008.763957 

• Fogg, B.J. (2009, April 26). A behavior model for persuasive design. In Proceedings of the 4th International Conference on Persuasive Technology (Persuasive '09)  (Article 40, pp. 1-7). ACM. https://doi.org/10.1145/1541948.1541999 

• Fogg, B.J. (2020). Tiny habits: The small changes that change everything. Mariner Books.

Video:

• Forget big change: start with a tiny habit —one of Dr. Fogg's best-known TEDx Talks

Websites:

• Google Scholar

• BJFogg.com

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